Two decades ago, financial leaders committed harakiri when they impaled themselves on carbon economy rhetoric. Bleeding irrational logic the emperors of excess then assaulted science–making any sane transition to a sustainable economy almost impossible. As a result, the Black Swan strategy has hatched and the business community has garnered substantial losses due to climate events–even though many of the losses were predictable and addressable, while their remediation was potentially profitable and socially redeeming. Laughably, many in the investment community were peeved to have collided with a planetary reality–and with lemming-like ferocity–now seek out a push-back strategy.